On the picture: IAO’s logo
“Connections between the IAO and the popular social networking site Facebook have been also suggested as a hidden continuation of the programs intention to collect information on citizens. Theorists point out that the privacy policy of Facebook has raised many concerns about possible data-mining and that the relationships of persons funding Facebook shows close ties to peoples previously involved in the IAO.” - Source: “http://en.wikipedia.org/wiki/Information_Awareness_Office”
Look at Information Awareness Office on Wikipedia:
Information Awareness Office